We organize Black Friday strategies every year, and one thing we learned from our vast experience is that creativity never fails to impress. Since the season to elevate brand sales and growth is almost here, you might already be on the hunt for Black Friday promotion ideas.
We know the quest to outperform yourself from last season. But how exactly? Well, to begin with, you need some crazy Black Friday marketing ideas to get inspired from.
So, to help businesses like you, we conducted thorough research to find the best Black Friday campaigns from the last few years that broke all records of success. Check out these premium strategies to craft a top marketing campaign for your business in 2024.
Astro West’s Thanksgiving-Focused Ad Campaign
Astro West is a top-class brand in the Minerals and fossils industry. They created a unique and strategically clever ad campaign for Black Friday by relinking it to Thanksgiving. And not to forget that Thanksgiving led to the formulation of the holiday shopping event in the first place.
Instead of thanking customers by the end of their shopping experience, they kicked off their campaign with a gratitude message for all their customers. They then presented their Black Friday sale as a gratitude gift to all their loyal customers.
Notes to Take from Astro West
Through this, Astro West not only captured everyone’s attention but also managed to connect with them emotionally. You can also be creative by targeting your customers with a deeper and more meaningful thought behind it.
Mysterious Discount Codes From 22 Days Nutrition
Gamifying sales and discounts always leads to elevated brand engagement. By adding a little fun and excitement to their sale, 22 Days Nutrition managed to create one of the best Black Friday campaigns for their customers.
Their creative marketing team came up with mysterious discount codes that were customized for each subscriber. This unique technique incited customers by generating curiosity about the sale.
Things to Learn From 22 Days Nutrition
This allowed 22 Days Nutrition to receive more traffic and increase sales of its products. Through this venture, we learned that even ordinary Black Friday coupon code ideas can turn out a hit when presented with creativity.
Thus, spend maximum time brainstorming and looking for unique, never-before-done-before strategies that will leave your customers stunned.
Green Friday Campaign by Tentree
Apparel-based company Tentree launched a Green Friday sale instead of your regular, boring, and average Black Friday campaigns. But what was it? Well the name is self-explanatory it was indeed launched to symbolize the brand’s sustainability goals.
Their Black Friday campaign included an exciting incentive for activists and socially responsible individuals in their target audience. The brand offered to plant a tree for each order made and displayed it on their goal meter using email campaigns and other channels.
What Did Tentree Do Differently?
Tentree got creative and developed one of the best Black Friday campaigns by sticking to its brand ethos, values, and beliefs. Sustainability was part of their vision; thus, they incorporated it into their campaign to connect with their customers.
This is a key message you can learn from their campaign. Always convey a personalized brand message through your Black Friday campaigns to ensure your clients can deeply relate to you.
REI’s Non-conventional Opt-Outside Campaign
While Black Friday is a great time to increase your revenue and sales, you can also use this opportunity to elevate your brand’s reputation. This is exactly what REI did.
REI is an outdoor retail company that decided to go all crazy by shutting down all its shops during the Black Friday buzz. Instead, they sent all their employees on exotic outdoor adventures. This move resonated with their customers and elevated their reputation several times.
How Did It Help Them?
Now, REI might not have hit the big number during the Black Friday rush, but this step allowed them to attain their customers’ confidence, trust, and respect. This positive reputation would help them for years to come.
You can also think outside the box and come up with chaotic ideas that will put you in the good books of your target customers.
Free Expedited Services by Adidas
Do you know one of the reasons why people shop during Black Friday Cyber Monday buzz is the holiday season that follows it? People want to shop for their favorite products or gifts for loved ones at discounted prices during these sales.
Adidas understood the assignment and further leveraged it by offering free expedited shipping during this period. Time is of the essence for people who want products before holidays to make 100% out of the sale.
Things to Learn From Adidas
Adidas’ free expedited service made it super easy for customers to decide. This unique offer by the shoe-selling brand gave them an edge over all their rivals and led to a massive shopping event for them.
However, the idea of free yet expedited services might sound nontraditional. Yet the benefits it offered to customers led to massive results. Thus, whenever thinking of Black Friday marketing ideas, always remember the value it offers to your customers. Clients generally appreciate brands that put their needs first.
Long Story Short,
Business and marketing teams need to go nuts with creativity while designing their Black Friday sales. Simple flash sales and bundles are yesterday’s news. You need to put your best foot forward to beat the thriving competition. Come up with creative solutions to match their pace.
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