Do you want to take the next step to elevate your business? Or are you planning to launch your product in a whole new market? Well, how about giving your brand a chance in the ever-thriving industries of China?
A flourishing market of 1.3 billion people, makes China the perfect platform for brands and businesses looking for opportunities to grow internationally. Digital marketing in China can allow your company to reach new heights of success that it deserves.
This is the reason several famous western brands repeatedly try to indulge in the Chinese digital landscape. Their success stories reveal China’s vast potential for consumer goods and services.
If you are also thinking of taking a giant leap in your entrepreneurial journey, stick to this article to the very bottom. We have listed down the inspirational achievements of some of the most successful foreign brands in China and the lessons you can learn from their adventure.
What Foreign Companies Are Successful in China?
So which international companies are currently successful in China, and what did they do differently that led to their phenomenal growth? Below we are presenting a list of businesses who successfully marketed in China. Read it thoroughly to take some notes for your brand:
Apple: A Leading Supplier of Smart Gadgets in China
Globally known brand Apple holds a significantly renowned position in China as well. This growth of famous smart-phone manufacturing brand keeps on increasing year by year. The sale of new iPhones in the first few weeks was 20% higher than last year. The data shows Apple’s leading efforts in creating a strong presence in the Chinese market. But how did they achieve it?
Apple started with thorough market research and looked for unique customer dynamics. They particularly highlighted and marketed innovative features and product value to consumers. Top-performing aspects like camera quality, selfie significance & social media incorporation to target younger audiences in China.
Not Just that but Apple also established a strong partnership with leading ecommerce sellers to ensure the availability of their products in the market. To top it all off they used storytelling coupled with emotional appeal to rightly target their audience.
What to Learn From Apple?
The biggest lesson a brand planning on starting a venture in China can learn from Apple is to understand the dynamics of its market. You need to find all the varying aspects of your target audience in China and establish a marketing strategy accordingly.
Buurtzorg Nederland: Home Care Service Providers
Buutzorg’s clever expansion in the Chinese market is another example to learn from. Buurtzorg is a famous Dutch company dedicated to providing home-care services to elderly people.
China has a growing population of elderly citizens who are in need of assisted living. These rising concerns made China the perfect audience for the brand. Thus, they connected with Chinese’ traditional values by providing well-needed care for senior family members in homes.
Take Notes From Their Digital Marketing Strategy in China:
Buurtzorg managed to create a strong presence in China shortly after its launch! This was the result of their right planning. They didn’t just hop into the Chinese landscape following the bandwagon effect.
Instead, they saw a huge potential for expanding their business by marketing in a country where their services were needed and appreciated. The biggest lesson you can learn from this strategic expansion is to invest your money in a project that has the potential to provide fruitful results in the near future.
KFC’s Sudden Growth in China’s Landscape
KFC also experienced massive growth in China that shook all Western fast food chains. What set KFC’s journey apart from other international expansions was the early adaptation of the idea.
KFC was the first ever fast food brand to launch in Chinese Market. They introduced an American-style dining experience in the country and today successfully have opened 10,000 + outlets in China.
But How Did They Achieve It?
What exactly led to this phenomenal growth of KFC in this rapidly growing east-Asian country? The answer is localization. It is not very common among Western brands to develop a tailored marketing approach for the targeted audience.
KFC challenged the conventional method of marketing and customized its approach for the Chinese. They hired local managers and tailored their food to the tastes of Chinese people. Not just that they even changed their menu according to native dishes.
They didn’t even stop there! Their marketing team repositioned the brand in the Chinese Market. Instead of being a typical fast-food-selling company, they rebuilt their company as a mid-tier restaurant chain that offers a premium dining experience.
These localized strategies helped it establish itself as a leading food franchise in a foreign country. What we can learn from their approach is to never underestimate the power of customization. Adding a local touch to your brand might prove expensive but the value it offers to customers can help you achieve big goals in a limited time.
Do Your Research Before Performing Digital Marketing in China
So the moral of the story is that China is filled with opportunities for evolving businesses and start-ups. Your brand could be the next big thing in this thriving market, but you need to do your homework on Digital Marketing in China.
Understand the scope of your business in the country and the ways your brand can make a difference. Remember that a one-size-fits-all approach might not work when planning a strategy for digital marketing in China. Think outside the barriers to develop a successful presence in this new landscape.
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