EVERYDAY ELECTRIC

All kinds of bikes. All kinds of uses. One single purpose.To help you remember when riding a bike was fun!

The Challenge

Life gets busy. Cars become the norm, and the simple joy of riding a bike gets pushed aside. Everyday Electric saw this disconnect and envisioned a solution: E-bikes that reignite the thrill of cycling and inspire exploration without fuel wastage. Their goal wasn’t just selling e-bikes, but rekindling the love for cycling.

Our Methodology

Bringer Media embraced the challenge of aligning the video goals with Everyday Electric’s vision by opting for an organic, on-location approach instead of a studio setting. Our videos captured the joy of riding with friends, allowing viewers to experience the freedom and adventure of exploring new places on an Everyday Electric e-bike.

The key features of the bikes were subtle yet effectively highlighted: close-up shots during storage to emphasize their compact design and scenic rides to showcase their power and smooth operation. Friends using e-bikes for errands and leisure activities illustrated their versatility and practicality. The campaign demonstrated how Everyday Electric bikes can seamlessly integrate into daily life, encouraging people to rediscover the joy of cycling, explore new horizons, and experience the world in a fresh and exciting way.

See it in Action

The Outcome

The video struck a chord with a broad audience, generating interest and excitement about Everyday Electric’s e-bikes. Viewers were captivated by the fun, adventurous spirit portrayed in the videos demonstrating the bikes’ practicality and ease of use. Everyday Electric became synonymous with fun and practicality in e-bikes, empowering people to ride confidently and comfortably.

EVERYDAY ELECTRIC