15 Dos and Don’ts of Social Media Marketing
Social media has revolutionized the way we communicate and connect with each other. It has also transformed the way businesses market themselves. With over 4 billion active users, social media has become a key component of any successful marketing strategy. For businesses looking to increase brand awareness, drive website traffic, and engage with their audience, social media marketing is essential. This is where social media marketing agencies, like Bringer Media, come in.
In this blog, we’ll cover the top 15 dos and don’ts of social media marketing, and how you can use them to improve your content marketing strategy.
Top Dos and Don’ts of Social Media Marketing
Do: Have a Clear Social Media Marketing Strategy
Your social media marketing strategy should be aligned with your business goals and target audience. Identify the platforms your audience is most active on and develop a content strategy that speaks to them. If you’re a fashion brand, for instance, Instagram may be your best bet, while LinkedIn may be more appropriate for B2B companies.
Don’t: Ignore Your Competitors
To get a leg up on the competitors, it is important to know what they are up to. Do competitor analysis frequently and use the data to improve your own social media strategy. For example, if you notice that a competitor is receiving high engagement from their audience for a certain type of post, consider incorporating something similar into your own strategy.
Do: Prioritize Customer Engagement
Social media is a two-way street. Respond to comments, messages, and reviews in a timely and professional manner. This will help you build a community around your brand and create a loyal following. Wendy’s is a good example to follow in this regard as they are known for their witty and engaging presence on X (formerly known as Twitter).
Don’t: Focus Solely on Sales
While the ultimate goal of social media marketing is to increase sales, it’s important not to come across as overly promotional. Use your social media presence to build relationships, provide value, and create a positive brand image. For example, General Electric’s Instagram account features stunning visuals of their products, along with interesting facts and information about their industry.
Do: Use Visuals
Visual content is more engaging than text, so make sure to incorporate high-quality images, videos, and infographics into your strategy. Furthermore, within visuals, focus more on video content as the algorithms are preferring it over static photos. Let the reels, UGC, and Tiktok trendy videos dominate your social media calendar in 2023 for growth.
Don’t: Post Low-Quality Content
Poorly designed or low-quality content can harm your brand’s reputation. Take the time to create high-quality content that aligns with your brand’s image. Dollar Shave Club is known for their hilarious and high-quality social media content, which has helped them gain a loyal following.
Do: Keep a Consistent Brand Image
Make sure your social media presence reflects your brand’s image. Use consistent colors, fonts, and tone of voice across all platforms. Use the branding to maintain a cohesive image across different social media platforms.
Don’t: Spam Your Audience
Overposting or overselling can turn off your audience. We recommend posting with purpose and providing value to your followers. Share content that is aligned with your brand values.
Do: Use Social Media Advertising
Social media advertising can help you reach a wider audience, boost engagement, and drive sales. Invest in paid advertising to get the most out of your social media marketing. Target the right audiences, convert potential customers, and increase engagement with social media ads.
Don’t: Neglect Your Analytics
Social media analytics provide valuable insights into your audience’s behavior and preferences. Use this data to optimize your content strategy and improve your results. Use the analytics to track engagement levels, optimize the posting schedule, and identify the top-performing content.
Do: Collaborate with Influencers
Influencer marketing can help you reach a wider audience and lend credibility to your brand. Find influencers that align with your brand values and mission and create authentic partnerships. For example, fashion brand Revolve has created successful partnerships with influencers by sending them on all-expenses-paid trips and letting them take over the brand’s Instagram account.
Don’t: Neglect Social Media Monitoring
Keep track of what people are saying about your brand on social media. Use social media monitoring tools to track mentions and sentiment, and respond to negative comments in a professional manner to manage brand reputation.
Do: Create Engaging Content
Your social media content should be entertaining, informative, and shareable. Use humor, storytelling, trends, and other engaging techniques to capture your audience’s attention. For example, Old Spice’s “The Man Your Man Could Smell Like” campaign went viral due to its humorous and engaging content.
Don’t: Forget About User-generated Content
User-generated content (UGC) can be a powerful way to engage your audience and showcase your brand’s authenticity. Encourage your followers to create and share content related to your brand, and feature the best UGC on your social media channels.
Do: Stay Up-to-date with Social media Trends
Social media is constantly evolving, so it’s important to stay up-to-date with the latest trends and features. Incorporate new platforms and features into your strategy to stay ahead of the curve. For example, TikTok has become a popular platform for brands to reach a younger audience with short-form videos.
Final Word!
In conclusion, social media marketing is an essential part of any successful digital marketing strategy. By following these 15 do’s and don’ts, you can avoid common mistakes and develop a strategy that resonates with your audience and drives results. At Bringer Media, our team of experts can help you develop a social media marketing strategy that aligns with your business goals and showcases your brand’s unique value proposition. Contact us today to learn more about our digital marketing services and how we can help you achieve your goals.
